"There's a lot of guys I know who are just like me. They work hard, they play harder, they spend a lot of time outside—they’re hunting, they’re fishing—but they’re also running a business. They want to represent their lifestyle in the clothing they choose.

One thing led to another, and our guys started giving us feedback. Our products started improving to the point where they became the only thing any of us wanted to wear. We decided that if we were going to do this, let’s do it right. Let’s start the first lifestyle apparel company catered to American entrepreneurs.

We do this because we want to make outfitting your team with the best gear possible super easy. And if we can figure out how to make money doing that one day, great. But in the meantime, we’re just going to be that niche brand where people say, 'Dude, you’ve got to go with ProSwag. Their clothing is cool, but their people are AWESOME.'"

Jake Brydon - Founder & CEO